地理学报 ›› 2004, Vol. 59 ›› Issue (7s): 167-174.doi: 10.11821/xb20047s023

• 人文地理研究进展 • 上一篇    下一篇

日本消费者行为地理学研究进展

柴彦威, 王茂军   

  1. 北京大学城市与区域规划系,北京 100871
  • 收稿日期:2004-04-07 修回日期:2004-06-26 出版日期:2004-12-25 发布日期:2010-09-09
  • 作者简介:柴彦威 (1964-), 男, 博士, 主要从事城市地理与行为地理学的教学与研究。E-mail: chyw@pku.edu.cn
  • 基金资助:

    国家自然科学基金项目(40171034)

Progress of Geographical Study on Consumer Behavior in Japan

CHAI Yanwei, WANG Maojun   

  1. Department of City and Regional Planning, Peking University, Beijing 100871, China
  • Received:2004-04-07 Revised:2004-06-26 Online:2004-12-25 Published:2010-09-09
  • Supported by:

    National Natural Science Foundation of China, No.40171034

摘要:

日本地理学界关于消费者行为的研究深受欧美行为主义的影响,其研究重点由建立反映一般规律性的定量模型以及消费者视角的商业空间结构研究转向正面关心消费者行为本身的研究。本文从消费者空间选择模型研究、多目的与多目的地研究、时间地理学研究、城市商业空间结构研究、消费者属性研究等方面,对20世纪70年代以来日本消费者行为的地理学研究进展进行了全面梳理。

关键词: 消费者行为, 空间选择模型, 时间地理学, 消费者属性, 城市商业空间结构, 日本

Abstract:

The geographical studies on consumer behavior in Japan began in the 1970s, prospered during the 1980s and turned to the period of decline after 1990. They were greatly influenced by the behaviorism originating in America and Europe. This article tries to summarize the characteristics of the progress of Japanese consumer behavior studies since the 1970s, from various viewpoints such as spatial choice models, multi-place and multipurpose trips, time geographical approach, commercial spatial structure and consumers' attributes. Consumer behavior studies in Japan followed the trends of behavioral geography and humanistic geography after the World War II, and the focus had shifted from normative studies such as those on quantitative models and commercial central place to behavioral study. The studies emphasizing individual differences, relating to other behaviors and concerning with social relevance were taking the place of positivism research and came to be the mainstream. The characteristics of consumer behavior studies in Japan can be summarized as follows: (1) paid more attention to residents rather than consumers; (2) made full use of the ever-increasing formal commercial surveys and consumer behavior surveys; (3) distinguished themselves in micro-level empirical study; (4) had obvious development in qualitative studies; (5) began to apply GIS to the consumer behavior studies; (6) lacked social relevance and had few planning and policy oriented studies, but (7) the application oriented studies had been becoming a new trend in response to the ever-increasing intensification of the competition between colleges since the 1990s.

Key words: consumer behavior, spatial choice models, time geography, consumers&rsquo, attributes, commercial spatial structure, Japan