EN中文
全球化形象与环保形象对消费行为意向的影响——基于国际快时尚品牌H&M的案例
刘博, 朱竑
Influence of perceived brand globalness and environmental image on consumption intentions: A case study of H&M
Bo LIU, Hong ZHU
地理学报 . 2017, (4): 699 -710 .  DOI: 10.11821/dlxb201704011