中国品牌的地区分布及其影响
收稿日期: 2004-08-25
修回日期: 2004-11-28
网络出版日期: 2005-03-25
基金资助
中国科学院知识创新工程重要方向性项目 (KZCS2-SW-318-01-03); 中国博士后基金 (第35期) 资助
Distribution of China's Brands and Their Influence on Economic Pattern of China in the Future
Received date: 2004-08-25
Revised date: 2004-11-28
Online published: 2005-03-25
Supported by
Knowledge Innovation Project of CAS, No.KZCS2-SW-318-01-03; China Postdoctor Foundation(35)
品牌是企业产品的标记,其内涵是企业和消费者之间长期形成的一种价值契约,品牌价值反映了企业的某一产品的市场地位、竞争力及其发展的优势,品牌的价值和市场成绩将直接影响企业的核心竞争力,从而影响着一个地区的经济竞争力,一个地区知名品牌的数量和质量将影响着这一地区的发展趋势,从而进一步影响着我国地区经济的格局。利用世界品牌实验室 (World Brand Lab) 推出的2004年《 中国500最具价值品牌 》中的相关品牌价值的数据,并结合各省区经济发展的基础数据,运用经济地理的空间分析方法,以省区为基本区域单元,分析了我国500强品牌的数量和品牌价值的地区差异,以及这种差异的形成原因和今后的演化趋势,并以此为基础,进一步研究了基于微观竞争主体竞争能力的区域竞争力的演变趋势,及由此可能引起的区域竞争格局的变化。
杨晓光 . 中国品牌的地区分布及其影响[J]. 地理学报, 2005 , 60(2) : 189 -197 . DOI: 10.11821/xb200502002
Brands are the mark of the enterprise products, its intension is a kind of value agreement which has been formed for a long time between enterprises and consumers. The value of brand reflects the market position, competitiveness, and advantage of the development of a certain product of enterprises. Value of the brand and its market achievement will influence the key competitiveness of enterprises directly, thus influencing the economic competitiveness of an area. The quantity and quality of regional famous brands will influence the development trend of this area, and therefore influence regional economic pattern of China. Based on the report of China Top 500 Brands, this paper analyzes regional distribution of China's top 500 brands. By analyzing regional distribution of brands of different industries, we explained the reason of the regional differences. Then we discussed how the regional differences of China's top 500 brands influence the regional economic development by correlation analysis of GDP and values of brands in 31 provinces. With an example from coastal region in China, we showed that values of brands are very important for regional economic development in the future. Based on the above analyses, we further drew some conclusions as follows: 1) Regional distribution of China's top 500 brands is coincident with the regional difference of economic development. The low-grade labor-intensive industries will be transferred from coast region to inland as more and more enterprises became cognizant of the importance of brands. 2) Values of brands are strongly correlated with regional economic development in China. A developing region can achieve faster increase by fostering competitive brands. 3) By studying the value of brands in three urban agglomerations in China, we found competitive brands are different in three urban agglomerations. Beijing-Tianjin-Hebei urban agglomeration has more monopolizing brands; however, there is less regional cooperation. The Yangtze delta urban agglomeration has integrated regional cooperation and numerous foreign investments; however, it is unsuccessful in developing the local enterprises by using the investments from multinational firms. The Zhujiang delta urban agglomeration has numerous independent brands, but these brands are short of the supports from core technology and high grade labor.
Key words： brand; value of brand; regional difference; economic pattern; China
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