关键词: 品牌, 品牌价值, 地区差异, 经济格局, 中国

Abstract:

Brands are the mark of the enterprise products, its intension is a kind of value agreement which has been formed for a long time between enterprises and consumers. The value of brand reflects the market position, competitiveness, and advantage of the development of a certain product of enterprises. Value of the brand and its market achievement will influence the key competitiveness of enterprises directly, thus influencing the economic competitiveness of an area. The quantity and quality of regional famous brands will influence the development trend of this area, and therefore influence regional economic pattern of China. Based on the report of China Top 500 Brands, this paper analyzes regional distribution of China's top 500 brands. By analyzing regional distribution of brands of different industries, we explained the reason of the regional differences. Then we discussed how the regional differences of China's top 500 brands influence the regional economic development by correlation analysis of GDP and values of brands in 31 provinces. With an example from coastal region in China, we showed that values of brands are very important for regional economic development in the future. Based on the above analyses, we further drew some conclusions as follows: 1) Regional distribution of China's top 500 brands is coincident with the regional difference of economic development. The low-grade labor-intensive industries will be transferred from coast region to inland as more and more enterprises became cognizant of the importance of brands. 2) Values of brands are strongly correlated with regional economic development in China. A developing region can achieve faster increase by fostering competitive brands. 3) By studying the value of brands in three urban agglomerations in China, we found competitive brands are different in three urban agglomerations. Beijing-Tianjin-Hebei urban agglomeration has more monopolizing brands; however, there is less regional cooperation. The Yangtze delta urban agglomeration has integrated regional cooperation and numerous foreign investments; however, it is unsuccessful in developing the local enterprises by using the investments from multinational firms. The Zhujiang delta urban agglomeration has numerous independent brands, but these brands are short of the supports from core technology and high grade labor.

Key words: brand, value of brand, regional difference, economic pattern, China