地理学报

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居民地方感对区域旅游发展支持度影响——以九寨沟旅游核心社区为例

许振晓1,  张捷1,  Geoffrey Wall2,  曹靖1,  张宏磊1   

  1. 1. 南京大学地理与海洋科学学院,南京210093; 2. 滑铁卢大学环境研究学院, 加拿大
  • 收稿日期:2008-11-10 修回日期:2009-03-22 出版日期:2009-06-25 发布日期:2010-04-15
  • 通讯作者: 张捷, 教授, 博士生导师。E-mail: jiezhang@nju.edu.cn
  • 作者简介:许振晓 (1978-), 女, 南京大学-University of Waterloo联合培养博士。主要研究方向为旅游地理与旅游规划。E-mail: xuzhenxiao@zj.com
  • 基金资助:

    国家留学基金资助项目 (2007100739); 国家自然科学基金项目 (40371030); 教育部人文社科项目 (07JC630026)

Research on Influence of Residents' Place Attachment on Positive Attitude to Tourism with A Mediator of Development Expectation: A Case of Core Tourism Community in Jiuzhaigou

XU Zhenxiao1,  ZHANG Jie1,  Geoffrey Wall2,  CAO Jing1,  ZHANG Honglei1   

  1. 1. School of Geographic and Oceanographic Sciences, Nanjing University, Nanjing 210093, China;
    2. Faculty of Environmental Studies, University of Waterloo, Canada
  • Received:2008-11-10 Revised:2009-03-22 Online:2009-06-25 Published:2010-04-15
  • Supported by:

    China Study Abroad Scholarship, No.2007100739; National Natural Science Foundation of China, No.40371030; Humanities and Social Science Foundation of Ministry of Education of China, NO. 07JC630026

摘要:

基于“地方感”、“期望理论”两个基本理论,从旅游核心社区居民地方感、旅游发展期望、旅游发展获益感知、旅游发展成本感知以及旅游发展支持度五个结构变量出发,通过引入旅游发展期望值作为中介变量,构建居民地方感对旅游发展支持度内部影响机制的理论模型。以世界遗产地九寨沟为实证研究对象,通过验证性因子分析和三阶段结构方程模型的定量分析,校验理论模型中各结构因子、结构因子与其所含维度之间影响路径及其系数,定量测度了居民的旅游发展期望在居民地方感与旅游发展正反影响感知关联中的中介效用和影响机制,及对旅游发展支持度的潜在影响模式。研究结果表明:① 居民地方感对居民旅游发展正反影响感知的作用存在差异,地方感对获益感知的作用远大于成本感知。② 居民从旅游发展中感知获益有助于他们对当地旅游发展持更积极态度,而成本感知则会产生消极影响。③ 居民旅游发展期望中介效用的存在性和有效性,居民地方感通过发展期望,强化了对旅游发展影响感知及旅游支持度作用。④ 发展期望在居民旅游发展正反影响感知两结构模型中的中介效用存在强弱,在感知获益子结构模型的中介作用强于感知成本子模型。

关键词: 旅游社区, 居民, 地方感, 支持度, 期望, 中介, 九寨沟

Abstract:

Drawing from the literatures of Place Attachment and Anticipation Theory, a theoretical model of influence of place attachment of core tourism community's residents on supporting for tourism development with a mediator of expectation was proposed. The model consisted of five latent constructs of place attachment, development anticipation, benefits perception, cost perception and support attitude of residents, and seven path hypotheses and is based upon 188 questionnaires by residents of Jiuzhaigou, China, a major nature-based tourist destination. The model and the hypotheses were tested by utilizing a three-stage structural equation modeling approach involving Confirmatory Factor Analysis. The path analysis of each dimension revealed that path coefficients of each sub-dimension in place attachment and development expectation were consistent in two sub-SEMs, which implied the reasonability of the supposed sub-dimensions in each structural factor. The paper found that the influence on benefit perception or the cost perception of tourism by place attachment is different, and the former is always stronger than the later with or without an intermediary role in the case. Further, self-identity dimension, as the most directly perceived and likely identified dimension for residents, was found play the most important role in the SEM of residents' benefit perception, finding of which also rich the traditional evaluation model about social and cultural impact of tourism. There also had a positive support attitude from the residents with a benefit perception of tourism but a negative impact for supporting with a cost perception. The study also revealed that residents' expectation of tourism development as a mediator is subsistent and effective. Through the mediator of development expectation, the influence of residents' place attachment on perception as well as support of tourism was strengthened. Again, as a mediator, development expectation played a more important role in the SEM of residents' benefit perception than that in cost side.

Key words: Tourism Community, Resident, Place Attachment, Tourism Support, Development Expectation, Mediatory Effect, Jiuzhaigou