地理学报 ›› 1997, Vol. 64 ›› Issue (2): 97-103.doi: 10.11821/xb199702001

• 论文 •    下一篇

中国城市居民旅游目的地选择行为研究

吴必虎1, 唐俊雅2, 黄安民3, 赵荣4, 邱扶东1, 方芳5   

  1. 1. 华东师范大学旅游学系,上海200062;
    2. 福建师范大学中文系公关旅游专业,福州350007;
    3. 华侨大学旅游系,泉州362000;
    4. 西北大学城市与资源学系,西安710069;
    5. 上海师范大学地理系旅游管理专业,上海200234
  • 收稿日期:1995-10-01 修回日期:1996-05-01 出版日期:1997-03-15 发布日期:1997-03-15
  • 基金资助:
    国家自然科学基金,编号49201006

A STUDY ON DESTINATION CHOICE BEHAVIOR OF CHINESE URBAN RESIDENTS

Wu Bihu1, Tang Junya2, Huang Anmin3, Zhao Rong4, Qiu Fudong1, Fang Fang5   

  1. 1. Department of Tourism Studies, East China Normal University, Shanghai 200062;
    2. Department of Chinese Language and Literature, Fujian Normal University, Fuzhou 350007;
    3. Department of Tourism Studies, University of Overseas Chinese, Quanzhou 362000;
    4. Department of City and Resource Studies, North western University, Xi’an 710069;
    5. Department of Geography, Shanghai Normal University, Shanghai 200234
  • Received:1995-10-01 Revised:1996-05-01 Online:1997-03-15 Published:1997-03-15

摘要: 根据在上海、西安、成都、长春获得的共3394份问卷的信息处理和分析,得到中国城市居民关于旅游目的地选择行为的4条基本规律。在文章的后半部分,作者又从旅游者个体特征角度,讨论了性别、年龄、职业、受教育程度等因子与目的地选择之间的相关关系。

关键词: 中国城市居民, 目的地选择行为, 到访率空间分割, 旅游者个体特征

Abstract: Three thousand three hundred and ninety four questionnaires were received respectively from Shanghai, Xi’an, Chengdu and Changchun during 1992~1995. Data about destination choice behavior of the respondents in the 4 cities were collected and dealed with computer aided techniques. Traveling behaviors discussed in this paper include both tourists and leisurers in the population of urban areas. An average visited rate was used to demonstrate distance delay of destination utilities by urban residents, which consisted of that of the first five favorite destinations in urban area (0~15 km from origin), suburban area (15 km~50 km), and belts around city with radii of 50 km~500 km, 500 km~1500 km and that more than 1500 km. Destinations situated in urban area have a mean visited rate of 91.2%, suburban area has 59.5%, belt around city with radii of 50 km~500 km reaches 52.1%, 500 km~1500 km reacheds 29.9%, and that more than 1500 km 14.9%. Taking the total market fragmentation of a city as 100, more than 80 of it distributed within a distance less than 500 km from the city. Total destination choice behavior beyond 500 km of a city was biased toward other cities and sites near them, but not destinations of scenic spots far away from them. And those cities which were more favorite by urban residents often located along coastal belts, including Dalian, Qinhuangdao, Beijing, Tianjin, the medium sized cities in the Shandong Peninsular, the cities in the Changjiang Delta, Amoy, Shenzhen, Canton and Haikou. The main destination choice behavior from a city by those non local residents dominantly occurs in a range of 250 km away from the city. There was a distinguished difference between destination choice behavior and attitude. Most of the respondents had a strong preference to destinations located far away from metropolitan area with beautiful scenery and clear air and water in their attitude for recreation , while most of them actually had a behavior of traveling more often to destinations in the metropolitan. Two factors caused above phenomena of contradictions: various natures of the destinations will change the actual visited rate of it; determinants, besides attitude, especially under the circumstances around tourists, would influence destination choice behavior greatly. Characteristics of tourists and leisurers also had important impact on destination choice behavior. A difference existed between male and female respondents in their emissiveness, male respondents occupied a 55.92 percent of the total, while female occupied 44.08 percent. Male and female respondents had slight different preferences to destination types. Age groups determined destination choice behavior. Site of scenic spots far away from the metropolis means more difficulties for tourists, and it is not surprised that young people had more preferences to them than those who were older. At the same time, elders appeared more interested in sites with rich historic and cultural contents than young persons. Occupations to a certain extent determined income and destination choice behavior. Respondents of some vocations with higher income had more opportunities to visit more destinations. Education level influenced behavior of tourists. A case study was given about Xi’an Tablet Forest and Huashan Mountain (the West Sacred Mt.) by the authors to tell a detail story. The Xi’an Tablet Forest is a historic site in the former capital of ancient China, while Huashan Mt. is a physical landscape with steep cliff and overhanging rocks. Tourists at Tablet Forest were more educated than those at Huashan Mt.

Key words: Chinese urban residents, destination choice behavior, spatial fragmentation of visited rate, characteristics of tourists

中图分类号: 

  • F592