地理学报

地理学报 ›› 2014, Vol. 69 ›› Issue (2): 278-288.doi: 10.11821/dlxb201402011

• 旅游地理 • 上一篇    下一篇

村落遗产地社区居民旅游发展态度的影响因素

王纯阳1, 屈海林2   

  1. 1. 五邑大学经济管理学院, 江门529020;
    2. 俄克拉荷马州立大学人文科学学院, 美国斯蒂尔沃特74075
  • 收稿日期:2013-03-27 修回日期:2013-07-09 出版日期:2014-02-20 发布日期:2014-02-20
  • 作者简介:王纯阳（1979-），女，湖南岳阳人，博士，副教授，主要从事村落遗产旅游和旅游市场营销研究。E-mail：wcywangchunyang@gmail.com
  • 基金资助:
    国家自然科学基金项目（71203162）；教育部人文社会科学研究规划基金项目（11YJC630201）；旅游业青年专家培养计划课题；广东省高等学校优秀青年教师培养计划课题；五邑大学博士科研启动项目

Study on influencing factors of residents’attitudes towards tourism development of village heritage sites

WANG Chunyang1, Hailin QU2   

  1. 1. College of Economics and Management, Wuyi University, Jiangmen 529020, Guangdong, China;
    2. College of Human Sciences, Oklahoma State University, Stillwater 74075, OK, USA
  • Received:2013-03-27 Revised:2013-07-09 Online:2014-02-20 Published:2014-02-20
  • Supported by:
    National Natural Science Foundation Project of China, No.71203162; Social Science Foundation Project of Ministry Education, No.11YJC630201; Youth Culture Expert Training for Tourism Industry; Institutions of Higher Education Excellent Youth Teachers Training Project of Guangdong Province; Ph.D Research Project of Wuyi University

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摘要： 构建了社区依恋、社区关注、社区参与、旅游影响感知和社区居民旅游发展态度的结构关系模型，并以村落遗产地——福建土楼为例，采用结构方程模型（SEM） 验证社区居民旅游发展态度的影响因素，并引入个人获益作为调节变量，剖析在获益居民和没有获益的居民中，各种旅游感知对旅游发展态度的影响是否存在显著差异。研究结果表明：① 经济获益感知、社会文化获益感知和环境获益感知均对态度具有显著正向影响，而经济成本感知对态度具有显著负向影响；② 社区依恋通过社会文化获益感知和环境获益感知对态度产生间接影响；③ 社区关注通过经济获益感知和环境获益感知间接影响态度，并通过经济成本感知间接影响态度；④ 社区参与通过经济获益感知、社会文化获益感知和环境获益感知对态度产生间接正向影响，并通过经济成本感知对态度产生间接负向影响；⑤ 经济获益感知、社会文化获益感知和环境获益感知对态度的影响对获益居民比没有获益的居民要大，而经济成本感知、社会文化成本感知与环境成本感知对态度的影响对没有获益的居民比获益居民要大。

关键词: 态度, 社区关注, 村落遗产地, 社区依恋, 旅游影响感知, 社区参与

Abstract: Based on the existing literature, a conceptual model depicting the relationship among community attachment, community concern, community participation, and perception of tourism impacts and attitude towards tourism development was proposed and empirically examined using a case study of Fujian Tulou. The empirical findings revealed that: (a) the perceived economic benefits, the perceived social and cultural benefits, and the perceived environmental benefits significantly and positively influenced residents' attitude towards tourism development, whereas the perceived economic costs significantly and negatively influenced residents' attitude towards tourism development; (b) community attachment had an indirect effect on residents' attitude towards tourism development through the perceived social and cultural benefits as well as environmental benefits; (c) community concern indirectly affected residents' attitude towards tourism development through the perceived economic benefits, the perceived social and cultural benefits and environmental benefits, and had an indirect effect on residents' attitude towards tourism development through the perceived economic costs; (d) community participation had an indirect and positive effect on residents' attitude towards tourism development through the perceived economic, social and cultural, and environmental benefits, and had an indirect and negative effect on residents' attitude through the perceived economic costs; and (e) the influences of the perceived economic, social and cultural, and environmental benefits on residents' attitude were stronger for residents with personal benefits than for residents without personal benefits, while the influences of the perceived economic costs, of the perceived social and cultural costs, and of the perceived environmental costs on residents' attitude were stronger for residents without personal benefits than for residents with personal benefits.

Key words: perception of tourism impacts, community attachment, community participation, village heritage sites, attitude, community concern