地理学报 ›› 2013, Vol. 68 ›› Issue (10): 1380-1388.doi: 10.11821/dlxb201310007
余金艳1,2,3, 刘卫东1,2, 王亮4
收稿日期:
2012-08-14
修回日期:
2012-11-16
出版日期:
2013-10-20
发布日期:
2013-10-20
通讯作者:
刘卫东(1967-), 男, 研究员, 博士生导师。E-mail: liuwd@igsnrr.ac.cn
作者简介:
余金艳(1986-), 女, 博士研究生, 新疆哈密人, 主要从事经济地理、区域发展和信息化相关研究。E-mail: jinyanyu@gmail.com
基金资助:
YU Jinyan1,2,3, LIU Weidong1,2, WANG Liang4
Received:
2012-08-14
Revised:
2012-11-16
Online:
2013-10-20
Published:
2013-10-20
Supported by:
摘要: 基于超制图学的基本思想,建立模型将物流配送的时间距离,换算成km为单位的空间距离。在此基础上,通过ArcGIS 的地图投影空间变换方法,用换算出的“距离”重新定义两地间距离,变形原地图形成时间距离地图。选取位于北京的50 家淘宝网化妆品C2C电子商务卖家,分析其近6 个月的交易信息,基于时间距离地图,研究其虚拟商圈形态特征及产生原因。结果表明,C2C电子商务在时间距离地图上的虚拟商圈,呈现出与传统零售业商圈类似但又不完全相同的特征:信息技术降低空间摩擦,使得虚拟商圈辐射范围较广;“时间距离”影响了消费决策,虚拟商圈呈现出近圆形圈层;但“时间距离”的“摩擦阻力”不是消费决策唯一影响因素,虚拟商圈的渗透性、重叠性、动态变化较传统商圈增强。
余金艳, 刘卫东, 王亮. 基于时间距离的C2C电子商务虚拟商圈分析——以位于北京的淘宝网化妆品零售为例[J]. 地理学报, 2013, 68(10): 1380-1388.
YU Jinyan, LIU Weidong, WANG Liang. Analysis of virtual trading area of C2C E-commerce based on temporal distance:A case study of 50 cosmetics retail stores on TAOBAO in Beijing[J]. Acta Geographica Sinica, 2013, 68(10): 1380-1388.
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