The Study on Impacts of Tibetan Songs on the Perception of Tourism Destination Image of Tibet
Received date: 2009-09-15
Revised date: 2010-05-12
Online published: 2010-08-20
Supported by
National Natural Science Foundation of China, No.40771067; No.40861005; The Talent Support Project in New Century of the Ministry of Education, China, No.NCET-07-0889
The perception of tourism image has been a research hotspot at home and abroad. The perspective of relevant research is becoming more diverse under the influence of New Cultural Geography ideas since the 1990s. However, most studies focus more on the aspect of visual and sensory than on hearing. The combination of music and tourism is getting more and more closely as the development of communication technology and convenient audio equipment. There is an urgent need to analyze how the music influences the perception of destination image and how the music constructs the destination image, which can make up the vacancy for the study of hearing. This article discusses the impact of songs on the perception of tourism destination image of Tibet from two dimensions through the case of Tibet and research object of popular Tibetan songs, and demonstrates the correlation between the Tibetan songs and travel decision-making. At the same time, this study also discusses the validity of communication-circulation of Tibetan songs and the perception diversity of tourists from aspects of gender, age and education. The result shows that the tourism image of Tibet has a characteristic of diversity. And Tibetan songs can affect tourists on image perception of Tibet and strengthen the desire of Tibet. It is a continuous process for tourists to perceive and construct the destination image. Songs play a different role in the whole process. The annotation for Tibetan songs to Tibet destination gives first priority to natural landscape and second priority to human information and is less involved in religious culture. Furthermore, the achievement of music spreading destination image depends on the music spreading itself successfully rather than the effect of "movement of songs making", but the Tibetan songs which break through the restriction of language show a special characteristic of taking Chinese as the perception medium. In addition, songs are of great significance to tourists to get a better understanding of tourism destinations and touch the reality of tourism destination.
Key words： Tibetan songs; Tibet; tourism destination image; perception
ZHU Hong, HAN Yalin, CHEN Xiaoliang . The Study on Impacts of Tibetan Songs on the Perception of Tourism Destination Image of Tibet[J]. Acta Geographica Sinica, 2010 , 65(8) : 991 -1003 . DOI: 10.11821/xb201008010
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