PDF(914 KB)
Influence of perceived brand globalness and environmental image on consumption intentions: A case study of H&M
Bo LIU, Hong ZHU
Acta Geographica Sinica ›› 2017, Vol. 72 ›› Issue (4) : 699-710.
PDF(914 KB)
PDF(914 KB)
Influence of perceived brand globalness and environmental image on consumption intentions: A case study of H&M
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