Acta Geographica Sinica

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The Impact of Cross-Strait Relation Changes on the Inbound Tourists of Mainland China from Taiwan in the Past 20 Years

SUN Gennian,  WANG Jiejie   

  1. College of Tourism and Environment Science, Shaanxi Normal University, Xi'an 710062, China
  • Received:2009-01-09 Revised:2009-07-16 Online:2009-12-25 Published:2010-03-31
  • Supported by:

    National Social Science Foundation China, No.03BJY0088

Abstract:

Cross-strait relations have been unsteady with ups and downs in the past 20 years. The number of Mainland inbound tourists from Taiwan has increased rapidly since the restrictions on travel was removed in 1987. Based on the relevant data from 1987 to 2007, this paper analyzes the impact of cross-strait relations changes and crisis events on the number of Mainland inbound tourists from Taiwan. After a comparative study of the relevant statistics, it can be seen that a reduction appeared during a crisis event. Taking three ideal curves for the frame of reference, this paper quantitatively analyzes the impact of seven crisis events, among which, "Qiandao Lake" crisis in 1994 and the fourth cross-strait crisis from 1995 to 1996 had a great influence on the tourism development, with the accumulative loss of tourists being about 500,000, and relative loss rate being 11.4%. This research offers a case study for exploring the impact of international relations and crisis events on inbound and outbound tourism.

Key words: cross-strait relations, crisis event, inbound tourism, natural trend curve, impact and evaluation