Acta Geographica Sinica ›› 2005, Vol. 60 ›› Issue (5): 807-816.doi: 10.11821/xb200505012

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Tourist Attraction Customer Satisfaction Index Model

WANG Xia1, GU Chaolin1, MEI Hu2   

  1. 1. Department of Urban and Resources Sciences, Nanjing University, Nanjing 210093, China;
    2. School of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China
  • Received:2005-01-10 Revised:2005-05-15 Online:2005-09-25 Published:2005-09-25
  • Supported by:

    Key Project of National Natural Science Foundation of China, No. 40435013


Based on the improvement of current international major customer satisfaction index models, and taking the characteristics of tourist attraction into consideration, this paper puts forward a creative model of Tourism Attraction Customer Satisfaction Index (TACSI). It is a structural equation model with casual relationships, which is made up of 7 latent variables and 23 observed variables. There are 11 kinds of positive and negative correlativities among the 7 latent variables. Trunk Hill Park in Guilin is taken as an example in empirical study. By means of LISREL, the test result on TACSI model indicates that the measurement model has high goal dependability since the observed variables have a significant effect on customer satisfaction; the path coefficients between the latent variables are basically consistent with the assumption; and the whole TACSI model has a good goodness of fit. In addition, the authors compare the fitness result of TACSI model with ACSI model, which shows that TACSI model is more feasible because it can explain the variables better than ACSI model.

Key words: tourist attraction, customer satisfaction, index model, LISREL, Guilin