Acta Geographica Sinica ›› 2023, Vol. 78 ›› Issue (4): 877-893.doi: 10.11821/dlxb202304007
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ZHAO Jianji1,2(), WANG Yanhua1,2(
), MIAO Changhong1,2
Received:
2021-11-10
Revised:
2022-11-05
Online:
2023-04-25
Published:
2023-04-13
Contact:
WANG Yanhua
E-mail:zhaojianji@126.com;wangyanhualady@126.com
Supported by:
ZHAO Jianji, WANG Yanhua, MIAO Changhong. Strategic coupling, windows of locational opportunity and relocation of strategic partners of a leading firm in GPNs: A case study of Foxconn[J].Acta Geographica Sinica, 2023, 78(4): 877-893.
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Tab. 1
The retail business channels created by Foxconn
类别 | 项目名称 | 目标定位 | 开设方式 | 设立时间与发展计划 | 优势 |
---|---|---|---|---|---|
线下 | 赛博数码 | 二三线城市 | IT Mall | 始于2001年,2015年开设50家 | 利用代工建立的业务联系,将代工客户产品直接推向市场,减少中间商;故障产品快速返厂维修,提升时效性 |
敢创数码 | 二线城市 | 大型商场超市里的店中店 | 始于2007年,开设500家门店 | ||
万得城 | 一线城市 | 大型电子连锁卖场 | 始于2010年,2015年开设100家 | ||
万马奔腾 | 三到六线城市及农村 | 中小型连锁数码店 “富归店”为主体 | 始于2010年,2014年达到10000家零售网点 | 在富士康资金支持下,鼓励员工经培训后返乡开店,将创业员工与企业发展“捆绑” | |
线上 | 飞虎乐购 | 网络人群 | B2C电子商务 | 创立于2009年,打造线上“国美” | 发挥员工资源优势,打造线上商城;依托物流配送中心实现线上线下结合 |
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