微观视角下旅游情境人地关系的理论与经验

doi:10.11821/dlxb202110003

Abstract

Abstract:

The human-environment relationship in tourism phenomenon and activity is an interdisciplinary subject with theoretical and practical significance. However, human-environment relationship research in tourism context is distinctive due to the particularity and comprehensiveness of tourism phenomenon, with certain psychological and behavioral research gaps on ontological level and from microcosmic perspective. This paper, firstly, investigates the research pluralism as well as the basic situations and typical paradigms of human-environment relationship in tourism context, and probes into the possible empiricalization and ontologization approach to human-environment relationship research in the tourism context from a microcosmic perspective; and then it explores a possible theoretical mechanism of which dualistic human-environment stimulus leads to human-environment relationship and then to behavioral response in case of tourist behavioral intention based on stimulus-organism-response theory, and tests the hypothesized model based on empirical data collected in a typical study site; finally, it analyzes the inspiration for human-environment relationship research in tourism context stemmed from the above theoretical and empirical research. The research indicates the following: (1) There are four basic situations and two typical paradigms in human-environment relationship research in tourism context, which are diverse in research objects, scales, paradigms and methodologies. (2) The psychological-behavioral paradigm is an important direction to expand human-environment relationship research, while proposing concrete questions and focusing on specific variables are the key approach to empiricalization and ontologization of human-environment relationship research in the tourism context from a microcosmic perspective. (3) The empirical model composed of perceived cognitive image and affective image, place attachment as well as behavioral intention reflects the theoretical logic of human-environment duality to human-environment relationship to a certain extent, which provides a possible microcosmic explanation for human-environment relationship in tourist behavior. (4) The formation of tourist behavioral intention from a microcosmic perspective has experienced a transformation from two dimensional stimulus oriented to environmental function and human affection to human-environment organism of place attachment and then to behavioral response. (5) The human-environment relationship research in the tourism context from a microcosmic perspective requires that we grasp the theme of human-environment relationship and characteristics of tourism phenomena, improve diverse perspectives, scales and paradigms, promote the empiricalization of grand theories, and emphasize problem orientation and theoretical significance of certain methods and techniques.

Key words: human-environment relationship, tourism context, microcosmic perspective, research paradigm, tourist behavior, stimulus-organism-response

HUANG Jianfeng, LU Lin, SONG Yu. Theoretical and empirical exploration of human-environment relationship in tourism context from a microcosmic perspective[J].Acta Geographica Sinica, 2021, 76(10): 2360-2378.

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变量	1	2	3	4	5	6	7	8	9
1.性别	1
2.年龄	-0.033	1
3.教育程度	-0.050	-0.041	1
4.旅游次数	-0.060	0.135^**	-0.108^**	1
5.认知形象	-0.031	0.014	-0.088^*	-0.036	(0.738)
6.情感形象	-0.043	-0.016	-0.079^*	-0.033	0.565^**	(0.851)
7.地方依恋	-0.012	0.038	-0.060	0.003	0.440^**	0.560^**	(0.719)
8.行为意愿	-0.024	0.060	-0.068	-0.047	0.512^**	0.626^**	0.659^**	(0.795)
9.旅游涉入	-0.052	0.029	-0.030	0.021	0.394^**	0.479^**	0.348^**	0.490^**	(0.805)
均值	1.514	2.973	2.818	1.776	3.859	3.960	3.442	3.723	4.017
标准差	0.504	0.920	0.680	0.862	0.641	0.689	0.675	0.704	0.684

变量	地方依恋		行为意愿
变量	M1	M2	M3	M4	M5	M6	M7
性别	0.003	0.014	-0.010	-0.012	0.002	-0.004	-0.020
年龄	0.029	0.045	0.057	0.042	0.075	0.055	0.042
教育程度	-0.019	-0.012	-0.025	-0.015	-0.019	-0.014	-0.034
旅游次数	0.013	0.015	-0.040	-0.047	-0.038	-0.045	-0.059
认知形象	0.438^***		0.507^***	0.271^***
情感形象		0.561^***			0.624^***	0.374^***
地方依恋				0.537^***		0.447^***	0.655^***
R²	0.195	0.316	0.267	0.499	0.398	0.535	0.440
∆R²	0.190	0.311	0.254	0.232	0.385	0.522	0.427
F	30.022^***	57.281^***	45.054^***	102.592^***	82.008^***	118.526^***	97.289^***
∆F	146.137^***	281.729^***	214.549^***	286.536^***	396.972^***	347.141^***	472.410^***

变量	地方依恋						行为意愿
变量	M8	M9	M10	M11	M12	M13	M14	M15	M16
性别	-0.014	0.010	0.010	-0.014	0.017	0.013	-0.030	-0.007	-0.007
年龄	0.036	0.025	0.023	0.036	0.042	0.035	0.065	0.038	0.034
教育程度	-0.061	-0.020	-0.020	-0.061	-0.013	-0.010	-0.073	-0.031	-0.028
旅游次数	-0.009	0.006	0.005	-0.009	0.012	0.012	-0.065	-0.064	-0.063
认知形象		0.357^***	0.367^***
情感形象					0.512^***	0.517^***
地方依恋								0.552^***	0.549^***
旅游涉入		0.206^***	0.216^***		0.102^**	0.113^**		0.297^***	0.306^***
认知形象×旅游涉入			0.076^*
情感形象×旅游涉入						0.068^*
地方依恋×旅游涉入									0.042
R²	0.005	0.231	0.236	0.005	0.324	0.328	0.013	0.517	0.519
∆R²	0.005	0.226	0.005	0.005	0.319	0.004	0.013	0.504	0.002
F	0.805	30.951^***	27.311^***	0.805	49.435^***	43.142^***	1.995	110.370^***	95.073^***
∆F	0.805	90.779^***	4.437^*	0.805	145.942^***	3.967^*	1.995	322.987^***	2.106

作用路径	调节变量	前半段		后半段
作用路径	调节变量	间接效应	95%置信区间	间接效应	95%置信区间
认知形象→地方依恋 →行为意愿	高旅游涉入	0.244^***	[0.178, 0.313]	0.306^***	[0.242, 0.371]
	低旅游涉入	0.190^***	[0.123, 0.256]	0.289^***	[0.220, 0.363]
	组间差异	0.054	[0.002, 0.135]	0.016	[-0.028, 0.077]
情感形象→地方依恋 →行为意愿	高旅游涉入	0.280^***	[0.216, 0.364]	0.329^***	[0.266, 0.404]
	低旅游涉入	0.244^***	[0.188, 0.311]	0.310^***	[0.245, 0.386]
	组间差异	0.037	[0.001, 0.081]	0.019	[-0.012, 0.064]

Theoretical and empirical exploration of human-environment relationship in tourism context from a microcosmic perspective

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