Acta Geographica Sinica ›› 2016, Vol. 71 ›› Issue (8): 1416-1435.doi: 10.11821/dlxb201608010

• Orginal Article • Previous Articles     Next Articles

Mechanism model and demonstration of residents' satisfaction in Guizhou ethnic tourism villages:A comparative study of community-driven, government-driven and enterprise-driven ethnic tourism villages

Rui LI1(), Dianting WU2, Hongmei YIN1, Yanfang SHAN3, Mengshan WU1, Taoxing ZHU4, Yongming WANG2,5   

  1. 1. School of Geographic and Environmental Sciences, Guizhou Normal University, Guiyang 550025, China
    2. School of Geography and Remote Sensing Sciences, Beijing Normal University, Beijing 100875, China
    3. School of International Tourism and Culture, Guizhou Normal University, Guiyang 550025, China
    4. School of Economics and Management, Shijiazhuang Tiedao University, Shijiazhuang 050043, China
    5. School of Business, Jishou University, Jihou 416000, Hunan, China
  • Received:2015-07-28 Revised:2015-11-12 Online:2016-08-25 Published:2016-08-30
  • Supported by:
    National Natural Science Foundation of China, No.41561032, No.41261035, No.41401158;2014 Doctoral Research Project of Guizhou Normal University

Abstract:

This study breaks through the traditional thinking of tourism destination residents' perception-attitude-behavior, and directly builds the conceptual model and structural model of mechanism factors of residents' satisfaction of ethnic tourism villages using the semantic network and the structural equation from the core elements of residents' satisfaction of relationship, employment, rewards, expectation and perceived impartiality. Taking the Langde ethnic village, Xijiang ethnic village and Tianlong ethnic village as examples, this study tests the difference validity and the samples reliability and the practicability of structural model. The results show that: (1) the 'community cognition-development aspiration-community participation-empowerment perception-satisfaction attitude-support behavior' is a logical path of residents' satisfaction of ethnic tourism villages, and its functionary mechanism concludes cognition mechanism, benefit mechanism, behavior mechanism and medium perception. (2) The place attachment, ethnic identity, development participation, and community participants of community-driven, government-driven and enterprise-driven ethnic villages have a direct or indirect effect on respective residents' satisfaction. The community empowerment perception of residents in the community-driven ethnic villages has mediated partially effect on the above mechanism factors, but the community disempowerment perception has no intermediary effect. The residents in government-driven and enterprise-driven ethnic villages have been affected jointly by community empowerment perception and community disempowerment perception, and the community disempowerment perception of government-driven ethnic villages' residents is more than the community empowerment perception, and the enterprise-driven ethnic village is opposite. (3) The mechanism of residents' satisfaction of community-driven, government-driven and enterprise-driven ethnic tourism villages has shown significant differences according to the logic path of conceptual model and the effect differences of dimensional variables of mechanism factors of structural model.

Key words: residents' satisfaction, community empowerment, development model, ethnic tourism village, Guizhou