Abstract: The relationship between people and places is characterized by affective and cognitive dimensions, respectively as sense of place. In the view of microcosmic perspective, this paper aims at clarifying the differences and their effect path of the migrants’sense of place between urban and rural hometown in the factors including gender, age, income level, cultural capital, rootedness, social cohesion, living condition, living forms and the length of living. For this purpose, we conducted a research on a sample of 412 migrants from three urban villages beside hongshan Road: Shipai, Tangxia and Zhucun, which are located from the center area to suburbs on an average distance in the east of Guangdong. The scale of sense of place we used here is revised from Kaltenborn B P (1998), and the factors of rootedness, social cohesion, living condition are detected by factor analysis in reference to Gordon M M (1964), Bonaiuto M (2003), Lewicka M (2005), etc. Results by using SPSS17.0 and M- plus7 show that: (1) There are differences in sense of place in gender, the mean value of female's sense of place is lower than that of male in both urban villages and rural hometown; (2) There is no difference in age, living forms and length of living while there are differences in income level; (3) Cultural capital, social cohesion and living condition show differences between high scores group and low scores group of the sense of place; (4) Social cohesion has positive correlation with cultural capital, rootedness and living condition, while the sense of place in rural hometown has negative correlation with cultural capital and living condition; (5) The sense of place affects the social cohesion indirectly by the factors of rootedness, living condition and culture capital.

Key words: migrant, sense of place, influencing factors, urban villages, Guangzhou