Acta Geographica Sinica ›› 2014, Vol. 69 ›› Issue (2): 278-288.doi: 10.11821/dlxb201402011

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Study on influencing factors of residents’attitudes towards tourism development of village heritage sites

WANG Chunyang1, Hailin QU2   

  1. 1. College of Economics and Management, Wuyi University, Jiangmen 529020, Guangdong, China;
    2. College of Human Sciences, Oklahoma State University, Stillwater 74075, OK, USA
  • Received:2013-03-27 Revised:2013-07-09 Online:2014-02-20 Published:2014-02-20
  • Supported by:
    National Natural Science Foundation Project of China, No.71203162; Social Science Foundation Project of Ministry Education, No.11YJC630201; Youth Culture Expert Training for Tourism Industry; Institutions of Higher Education Excellent Youth Teachers Training Project of Guangdong Province; Ph.D Research Project of Wuyi University

Abstract: Based on the existing literature, a conceptual model depicting the relationship among community attachment, community concern, community participation, and perception of tourism impacts and attitude towards tourism development was proposed and empirically examined using a case study of Fujian Tulou. The empirical findings revealed that: (a) the perceived economic benefits, the perceived social and cultural benefits, and the perceived environmental benefits significantly and positively influenced residents' attitude towards tourism development, whereas the perceived economic costs significantly and negatively influenced residents' attitude towards tourism development; (b) community attachment had an indirect effect on residents' attitude towards tourism development through the perceived social and cultural benefits as well as environmental benefits; (c) community concern indirectly affected residents' attitude towards tourism development through the perceived economic benefits, the perceived social and cultural benefits and environmental benefits, and had an indirect effect on residents' attitude towards tourism development through the perceived economic costs; (d) community participation had an indirect and positive effect on residents' attitude towards tourism development through the perceived economic, social and cultural, and environmental benefits, and had an indirect and negative effect on residents' attitude through the perceived economic costs; and (e) the influences of the perceived economic, social and cultural, and environmental benefits on residents' attitude were stronger for residents with personal benefits than for residents without personal benefits, while the influences of the perceived economic costs, of the perceived social and cultural costs, and of the perceived environmental costs on residents' attitude were stronger for residents without personal benefits than for residents with personal benefits.

Key words: perception of tourism impacts, community attachment, community participation, village heritage sites, attitude, community concern