全球化形象与环保形象对消费行为意向的影响——基于国际快时尚品牌H&M的案例

刘博, 朱竑

Influence of perceived brand globalness and environmental image on consumption intentions: A case study of H&M

Bo LIU, Hong ZHU

图1 国际快时尚品牌购买行为意向的概念模型

Fig. 1 Conceptual model of purchasing intention ofinternational fast fashion brands