ECOTOURISM ›› 2021, Vol. 11 ›› Issue (3): 386-397.doi: 10.12342/zgstly.20210058

• Special Issue: Theoretical Frontiers and Academic Innovation of Rural Tourism Research in the New Era • Previous Articles     Next Articles

The process and mechanism of urban and rural factor flow in rural tourism development

NING Zhizhong1(), ZHANG Qi1, HE Qiongfeng2,*(), SHI Manjiang1,3   

  1. 1. Institute of Geographic Sciences and Natural Resources Research, CAS, Beijing 100101,China
    2. China Tourism Academy, Beijing 100005, China
    3. Southwest University of Science and Technology of Civil Engineering and Architecture, Mianyang 621010, China
  • Received:2021-05-22 Revised:2021-06-22 Online:2021-06-28 Published:2021-08-30
  • Contact: HE Qiongfeng;


Rural tourism is an effective measure to promote the interaction between urban and rural markets. Clarifying the flow process and mechanism of urban and rural factors is an important issue for linking rural tourism with rural revitalization strategy and promoting the integrated development of urban and rural areas. Following the research idea of "process-feature-mechanism," this paper sorts out the types of urban and rural factor flow in rural tourism development, summarizes the factor flow process and features, and elaborates the factor flow mechanism. The research shows that the factor flow of rural tourism not only includes basic factors such as people, capital, and materials, but also includes core factors such as ecology and culture, and innovative factors such as technology and information. At the development stages of conceptualization, initiation, design, construction, operation, and transformation of rural tourism, the types of factor flow between urban and rural areas have been diversified. Factor flow has gradually transformed from one-way flow to two-way flow. Ecology and culture are two key factor types. The return value of the core factors of rural tourism is the original driver promoting the flow of urban and rural factors. The factor flow mechanism of rural tourism development includes demand driven, value motivation, market promotion, and policy activism. Rural tourism promotes the interaction between urban and rural factors and the growth of the value, type, and quantity of rural factors, thereby promoting rural revitalization and urban-rural integrated development.

Key words: rural tourism, urban and rural factor flow, factor flow type, factor flow process, factor flow mechanism