ECOTOURISM ›› 2021, Vol. 11 ›› Issue (3): 349-362.doi: 10.12342/zgstly.20210031

• Special Issue: Theoretical Frontiers and Academic Innovation of Rural Tourism Research in the New Era • Previous Articles     Next Articles

The temporal characteristics of xiangchou in traditional village tourism destinations from perspectives of residents and tourists in southern Jiangsu

CHEN Xiaoyan1,2(), HUANG Zhenfang2,*(), HU Xiaohai1   

  1. 1. School of Humanities, Jiangsu University of Technology, Changzhou 213001, China
    2. School of Geography Science, Nanjing Normal University, Nanjing 210023, China
  • Received:2021-03-22 Revised:2021-04-09 Online:2021-06-28 Published:2021-08-30
  • Contact: HUANG Zhenfang;


“Remembering xiangchou” is important for rural tourism and rural revitalization. From the perspectives of residents and tourists, this study explores the temporal characteristics of xiangchou in traditional villages in southern Jiangsu Province. The results show that :(1) In terms of the subject of xiangchou, compared with the migrant population who temporarily live in the village, residents who have lived in the village for more than three generations have stronger feelings for xiangchou. Tourists who were born during 1950—1959 and 1960—1978 grew up mainly in the countryside and have a higher sense of xiangchou. The longer the tourists lived and worked away from their hometown, the stronger the xiangchou feelings and memories were when they visited traditional villages than those who had not left their hometown or only had been away from their hometown for a short time. (2) In terms of the triggers of xiangchou, the seasons that trigger xiangchou of residents and tourists are mainly autumn and winter; the weathers that trigger xiangchou are raining and snowing; the hours that trigger xiangchou are late at night and evening; festivals that trigger xiangchou are Spring Festival, Mid-Autumn Festival, Tomb-sweeping Day, and hometown special festivals; and holidays that trigger xiangchou are mainly weekends, winter breaks and National Day. (3) In terms of xiangchou memory, xiangchou memories of residents are in childhood the most, followed by adolescent period, and finally adulthood and old age. The frequency of tourists feel xiangchou is higher than that of residents. (4) The recall order of xiangchou carriers are family, home, hometown, and country. On this basis, the authors proposed some suggestions for the development of xiangchou tourism.

Key words: xiangchou, subject of xiangchou, triggers of xiangchou, xiangchou memory, temporal characteristics, perspectives of residents and tourists, traditional village tourism destinations, southern Jiangsu