西安入境旅游者认知和感知价值与行为意图

doi:10.11821/xb201002011

Abstract

Abstract:

Tourists\' behavior is an important content in the research of behavior geography. Tourists\' experience quality assessment is a sort of cognition evaluation to the destination, and it is the conscious awareness of tourists\' cognition in both rational and emotional aspects, which has a direct impact on tourists\' behavior intention. By building the SEM among tourists\' cognition, perceived value and behavior intention, taking the overseas tourists in Xi\'an city as an example, this paper concludes that, first, individual tourists\' cognitive behavior has a positive correlation with the perceived value and behavior intention. When individual cognitive assessment rises, the individual perceived value correspondingly increases, and this positive correlation results in the same correlation between perceived value and behavior intention, that is to say, the higher the level of individual perceived value, the stronger the behavior intention. Second, tourists\' perceived value on tourism facilities, tourism consumption and tourism attraction are the key elements which dominate tourists\' behavior. Third, the paper not only proves the correlation among tourists\' cognition, perceived value and tourists\' behavior intention in technique level, but also fills a gap in the theoretical and methodological study of the relation between individual cognition and other behavior variables with the generative theory. Obviously it is indicated that individual perceptive assessment level and individual behavior intention have positive correlation, which supports the example of "cognition-impacting-behavior" in experience points as well. The result shows that individual cognition research can predict tourists\' behavior intention properly, which has significant theoretical and practical significance to the research of destination image and other areas.

Key words: tourists&rsquo, cognition, perceived value, behavior intention, inbound tourists, Xi’an

CLC Number:

BAI Kai1; MA Yaofeng1; LI Tianshun1; SUN Tianyu2. An Association Study on Tourists' Cognition, Perceived Value and Behavior Intention Based on Structural Equation Model (SEM): A Case Study of Inbound Tourists in Xi'an City[J].Acta Geographica Sinica, 2010, 65(2): 244-255.

References

[1] Tian Zhaohui. Analysis on science of behavior, behavioral sciences, behaviorism. Journal of Hunan University (Social Science Edition), 1999, 13(4): 72-75. [田朝晖. 行为学、行为科学与行为主义辨析. 湖南大学学报(社会科学版), 1999, 13(4): 72-75.]
[2] Strategy Research Group of Institute of Psychology, CAS. Behavioral sciences: Its current status and developmental trend. Journal of China Science Institute, 2001, (6): 418-421. [中国科学院心理研究所战略发展研究小组. 行为科学的现状和发展趋势. 中国科学院院刊, 2001, (6): 418-421.]
[3] Stephen Wynn Williams. Tourism Geography. Tianjin: Publishing House of Nankai University, 2006: 13-14. [斯蒂芬·威廉斯. 旅游地理学. 天津: 南开大学出版社, 2006: 13-14.]
[4] Fu Guoqun, Tuping. Consumers' Behaivior. Beijing: Higher Education Press, 2001: 20-22. [符国群, 涂平. 消费者行为学. 北京: 高等教育出版社, 2001: 20-22.]
[5] Peng Ranling, Zhang Biyin. Cognitive Psychology. Hangzhou: Zhejiang Education Press, 2004: 3-5. [彭聃龄, 张必隐. 认知心理学. 杭州: 浙江教育出版社, 2004: 3-5.]
[6] You Xuqun, Yang Xing. Tourist Psychology. Shanghai: East China Normal University Press, 2003: 45. [游旭群, 杨杏著. 旅游心理学. 上海: 华东师范大学出版社, 2003: 45.]
[7] Wessells M G. Cognitive Psychology. New York: Harper & Row, 1982. 176-178.
[8] Chen Shu-chun. The study of residents' cognition of the culturel heritage preservation and willingness to pay [D]. Taizhong: Department of Leisure Recreation and Tourism Management. Taizhong: Chaoyang University of Technology, 2004: 12-13. [陈淑君. 居民对文化资产保存认知与愿付交割之研究[D]. 台中: 朝阳科技大学休闲事业管理系, 2004: 12-13.]
[9] Frijda N H. Appraisal and beyond. Cognition and Emotion, 1993, 7(3/4): 225-231.
[10] Frijda N H. The place of appraisal in emotion. Cognition and Emotion, 1993, 7(3/4): 357-387.
[11] Lazarus R S. The riddle of Man: An Introduction to Psychology. Englewood Cliffs, NJ: Prentice Hall, 1974: 54-56.
[12] Lazarus R S. Emotion and Adoption. New York: Oxford University Press, 1991: 177.
[13] Bai Kai, Ma Yaofeng, You Xuqun. Reflections on the conception of tourist perception and cognition based on researches of tourist behaviors. Tourism Science, 2008, 22(1): 22-28. [白凯, 马耀峰, 游旭群. 基于旅游者行为研究的旅游感知和旅游认知概念. 旅游科学, 2008, 22(1): 22-28.]
[14] Juergen Gnoth. Tourism motivation and expectation formation. Annals of Tourism Research, 1997, 24(2): 283-304. [15] Cronin J J, Brady M K, Hult G T M. Assessing the effects of quality, value and customer satisfaction on consumer behavioural intentions in service environments. Journal of Retailing, 2000, 76(2): 193-218.
[16] Martina G Gallarza, Irene Gil Saura. Value dimensions, perceived value, satisfaction and loyalty: An investigation of university students' travel behaviour. Tourism Management, 2006, 27(3): 437-452.
[17] Groth J C. Exclusive value and the pricing of services. Management Decision, 1995, 33(8): 22-29.
[18] Zeithaml V A. Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 1988, 52(3): 2-22.
[19] Woodruff B R. Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 1997, 25(2): 139-153.
[20] McDougall, G H G, Levesque T. Customer satisfaction with services: Putting perceived value into the equation. Journal of Service Marketing, 2000, 14(5): 392-410.
[21] Jing Fengjie, Wang Yi, Peng Junfeng. An integrated model of customer satisfaction after service failure and recovery based on perceived value. Journal of Marketing Science, 2005, 1(2): 43-52. [景奉杰, 王毅, 彭军锋. 基于感知价值的顾客补救后满意的一个整合模型. 营销科学学报, 2005, 1(2): 43-52.]
[22] Martina G Gallarza, Irene Gil Saura. Value dimensions, perceived value, satisfaction and loyalty: An investigation of university students' travel behaviour. Tourism Management, 2006, 27(3): 437-452.
[23] Sweeney J C, Soutar G. Consumer perceived value: The development of multiple item scale. Journal of Retailing, 2001, 77(2): 203-220.
[24] Oh H. The effect of brand class, brand awareness, and price on customer value and behavioral intentions. Journal of Hospitality and Tourism Research, 2000, 24(2): 136-162.
[25] Petrick J F, Morais D D, Norman W C. An examination of the determinants of entertainment vacationers' intensions to revisit. Journal of Travel Research, 2001, 40(1): 41-48.
[26] Petrick J F, Backman S J. An examination of the construct of perceived value for the prediction of golf travelers: Intentions to revisit. Journal of Travel Research, 2002, 41(1): 38-45.
[27] Al-Sabbahy H Z, Ekinci Y, Riley M. An investigation of perceived value dimensions: Implications for hospitality research. Journal of Travel Research, 2004, 42(3): 226-234.
[28] Chen Ching-Fu, Tsai Dung-Chu. How destination image and evaluative factors affect behavioral intentions? Tourism Management, 2007, 28(4): 1115-1122.
[29] Parasuraman A, Grewal, D. The impact of technology on the quality-value-loyalty chain: A research agenda. Journal of the Academy of Marketing Science, 2000, 28(1): 168-174.
[30] Valerie S Folkes. Recent attribution research in consumer behavior: A review and new directions. Journal of Consumer Research, 1988, 14(4): 548-565.
[31] Engel J F, Blackwell R D, Miniard P W. Consumer Behavior. 8th ed. Fort Worth: Dryden Press, 1995.
[32] Zeithaml V A, Berry L L, Parasuraman A. The behavioral consequences of service quality. Journal of Marketing, 1996, 60(2): 31-46.
[33] Gronholdt L, Martensen A, Kristensen K. The relationship between customer satisfaction and loyalty: Cross-industry differences. Total Quality Management, 2000, (11): 509-515.
[34] Selnes Fred. An examination of the effect of product performance on brand reputation, satisfaction and loyalty. European Journal of Marketing, 1993, 127(9): 19-35.
[35] Bigne J, Sanchez M, Sanchez J. Tourism image, evaluation variables and after purchase behavior: Inter-relationships. Tourism Management, 2001, 22(6): 607-616.
[36] Sirakaya E, Petrick J, Choi H S. The role of mood on tourism product evaluations. Annals of Tourism Research, 2004, 31(3): 517-539.
[37] Bai Kai, Ma Yaofeng, Li Tianshun. A study on the impact of environmental perception on the decision-making behavior of foreign inbound backpackers: Taking Xi'an as a case. Tourism Tribune, 2005, 21(5): 48-52. [ 白凯, 马耀峰, 李天顺. 环境感知因素对旅华背包客旅游决策行为影响研究: 以西安为例. 旅游学刊, 2005, 21(5): 48-52.]
[38] Ma Yaofeng, Zhang Youyin, Liang Xuesong. Positivism study on the model of tourism service. Human Geography, 2006, 21(1): 25-28. [马耀峰, 张佑印, 梁雪松. 旅游服务感知评价模型的实证研究. 人文地理, 2006, 21(1): 25-28.]
[39] Michael Tracey, Mark A. Vonderembse, Jeen-Su Lim. Manufacturing technology and strategy formulation: Keys to enhancing competitiveness and improving performance, Journal of Operations Management, 1999, 17(4): 411-428.
[40] Guo Yi, Hou Limin, Qi Haifeng et al. Marketing Theories Based on the Perspective of Relation. Shanghai: East China University of Science and Technology Press, 2006: 197. [郭毅, 侯丽敏, 戚海峰等. 基于关系视角的营销理论. 上海: 华东理工大学出版社, 2006: 197.]
[41] Zhou Zhimin. The study of brand relationships index model: A perspective of scale development. Journal of Marketing Science, 2006, 2(2): 24-40. [周志民. 品牌关系指数模型研究: 一个量表开发的视角. 营销科学学报, 2006, 2(2): 24-40.]
[42] Wang Yonggui. Analysis of the relationships among service quality, customer satisfaction and customer value. Wuhan University of Technology: Social Science Edition, 2002, 15(6): 579-587. [王永贵. 服务质量、顾客满意与顾客价值的关系剖析. 武汉理工大学学报: 社会科学版, 2002, 15(6): 579-587.]
[43] Golob T F. Structural equation modeling for travel behavior research. Transportation Research: Part B, 2003, 37: 1-25.
[44] Reisinger Y, Turner L. Structural equation modeling with LISREL: Application in tourism. Tourism Management, 1999, 20(1): 71-88.
[45] Lindberg K, Johnson R L. Modeling resident attitudes toward tourism. Annals of Tourism Research, 1997, 24 (2): 402-424.
[46] Petrick J F. The roles of quality, perceived value and satisfaction in predicting cruise passengers' behavioral intentions. Journal of Travel Research, 2004, 42(4): 397-407.
[47] Kashyap R, Bojanic D. A structural analysis of value, quality and price perception of business and leisure travelers. Journal of Travel Research, 2000, 39(1): 45-51.
[48] Tian-Cole S, Crompton J L, Willson V L. An empirical investigation of the relationships between service quality, satisfaction and behavioral intentions among visitors to a wildlife refuge. Journal of Leisure Research, 2002, 34 (1): 1-24.
[49] Huang Fangming. Theory and Application of Structural Equation Model. Beijing: China Taxation Publishing House, 2005: 238. [黄芳铭. 结构方程模式理论与应用. 北京: 中国税务出版社, 2005: 238.]
[50] Wu Liangfan. A study on the relationship among attraction, satisfaction and loyalty and vistors' willingness to pay: A case of Chiayi International Band Festival [D]. Chiayi, Taiwan: Department of Tourism Management Nan Hua University, 2006: 67. [伍亮帆. 嘉义市国际管乐节吸引力、满意度与忠诚度关系及愿付价格之研究[D]. 台湾嘉义: 南华大学, 2006: 67.]
[51] Zhang Tongyu, Fan Xiucheng. A study on service marketing mix and service brand equity based on customer's perception. Journal of Marketing Science, 2005, 1(2): 87-101. [张彤宇, 范秀成. 基于顾客感知的服务营销组合与服务品牌权益研究. 营销科学学报, 2005, 1(2): 87-101.]
[52] Carmines E G, McIver J P. Analyzing models with unobserved variables: Analyzing of covariance structure//Bohrnstedt G W, Borgatta E F. Social Measurement: Current Issues. Beverly Hills, CA: Sage, 1981: 65-115.
[53] Hu L, Bentler P M. Cutoff criteria in fix indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling, 1999, 6(1): 1-55.
[54] Bentler P M, Bonett D G. Significance tests and goodness of fit in the analysis of covariance structures. Psychological Bulletin, 1980, 88: 588-606.
[55] Wang Bowen. A study of the relationship among leisure experience models, tourism image and tourist's loyalty: The B&B case study of Fencihu [D]. Chiayi, Taiwan: Department of Tourism Management, Nan Hua University, 2005: 63-64. [王伯文. 民宿体验、旅游意象、游客满意度与忠诚度影响关系之研究: 以奋起湖地区为例[D]. 台湾嘉义: 南华大学, 2005: 63-64.]
[56] Bai Kai, Ma Yaofeng, Zhou Zhongxue. A study of environmental perception factors of tourist destination impact on inbound tourist decision making: A case study of Beijing. Social Science of Beijing, 2005, (3): 66-71. [ 白凯,马耀峰, 周忠学. 入境游客消费决策行为影响研究: 以北京市为例. 北京社会科学, 2005, (3): 66-71.]
[57] Yang Xingzhu, Lu Lin, Wang Qun. Peasants participation in tourism decision-making behavior structural model and its application. Acta Geographica Sinica, 2005, 60(6): 928-940. [杨兴柱, 陆林, 王群. 农户参与旅游决策行为结构模型及应用. 地理学报, 2005, 60(6): 928-940.]
[58] Huang Yinghua, Huang Fucai. Tourists perceived value model and its measurement: An empirical study. Tourism Tribune, 2007, 22(8): 42-47. [黄颖华, 黄福才. 旅游者感知价值模型、测度与实证研究. 旅游学刊, 2007, 22(8): 42-47.]
[59] Jean Piaget. The Principles of Genetic Epistemology. Beijing: The Commercial Press, 1997: 1-7. [皮亚杰. 发生认识论原理. 北京: 商务印书馆, 1997: 1-7.]

An Association Study on Tourists' Cognition, Perceived Value and Behavior Intention Based on Structural Equation Model (SEM): A Case Study of Inbound Tourists in Xi'an City

PDF (PC)

Like

Knowledge

Cited

Abstract

Cite this article

share this article

References

Related Articles 15

Metrics

Comments

[1]	Qi MAO, Jian PENG, Yanxu LIU, Wenhuan WU, Mingyue ZHAO, Yanglin WANG. An ecological function zoning approach coupling SOFM and SVM: A case study in Ordos [J]. Acta Geographica Sinica, 2019, 74(3): 460-474.
[2]	Weihua DONG, Hua LIAO, Zhicheng ZHAN, Bing LIU, Shengkai WANG, Tianyu YANG. New research progress of eye tracking-based map cognition in cartography since 2008 [J]. Acta Geographica Sinica, 2019, 74(3): 599-614.
[3]	FANG Chuanglin,WANG Zhenbo,MA Haitao. The theoretical cognition of the development law of China's urban agglomeration and academic contribution [J]. Acta Geographica Sinica, 2018, 73(4): 651-665.
[4]	DING Jianjun,LENG Zhiming. Regional poverty analysis in a view of geography science [J]. Acta Geographica Sinica, 2018, 73(2): 232-247.
[5]	Bingfang WU, Miao ZHANG. Remote sensing: Observations to data products [J]. Acta Geographica Sinica, 2017, 72(11): 2093-2111.
[6]	Ren YANG. An analysis of rural settlement patterns and their effect mechanisms based on road traffic accessibility of Guangdong [J]. Acta Geographica Sinica, 2017, 72(10): 1859-1871.
[7]	ZHU Xiaohua, HE Shujin, WANG Dai, SUN Feng, WANG Degen. Evaluation of academic value of papers in SCI/SSCI and Chinese core journals:A geographer perspective [J]. Acta Geographica Sinica, 2016, 71(4): 680-692.
[8]	ZENG Guojun, LI Ling, LIU Bo, LU Rurui. Reconstructed authenticity in translocal cultural production of food: A case study of Northwest China Cuisine in Guangdong [J]. Acta Geographica Sinica, 2014, 69(12): 1871-1886.
[9]	TAO Wei, CHEN Hongye, LIN Jieyong. Spatial form and spatial cognition of traditional village in syntactical view: A case study of Xiaozhou Village, Guangzhou [J]. Acta Geographica Sinica, 2013, 68(2): 209-218.
[10]	LU Zheng. Spatial syntactic analysis of cognitive maps [J]. Acta Geographica Sinica, 2013, 68(10): 1401-1410.
[11]	ZHOU Jiangping, CHEN Xiaojian, HUANG Wei, YU Peng, ZHANG Chun. Jobs-housing balance and commute efficiency in cities of central and western China：A case study of Xi’an [J]. Acta Geographica Sinica, 2013, 68(10): 1316-1330.
[12]	BAI Kai. The Research on American Tourists about Their Cognition of Color Image of Urban Destination [J]. Acta Geographica Sinica, 2012, 67(4): 557-573.
[13]	JIANG Zhijie, ZHANG Jie, LI Li, NIE Shouhong. Research on Interactive Relationship between Terrain Cognition and Spatial Behavior in Small-Scale Environment: A Case Study of Pukou Campus in Nanjing University [J]. Acta Geographica Sinica, 2011, 66(6): 821-830.
[14]	WANG Mao-Jun, Zhang-Hua-Xia, He-Ting-Ting. Spatial Correlation Patterns of Sites Cognition Rate in Beijing [J]. Acta Geographica Sinica, 2009, 64(10): 1243-1254.
[15]	HONG Fang, Huang-Xiao-Hui, Shu-Xi. Tourist Cognition of Sense of Place in Tourism Attractions [J]. Acta Geographica Sinica, 2009, 64(10): 1267-1277.